Management

Connect
- +41 (0)71 313 58 58
- e.axelrod@swisstoy.ch
Etan Axelrod
Managing Director / CEO
Tradition and innovation since 1880
Max Bersinger AG was founded in 1880 and can look back on over 145 years of experience. We are a leading Swiss wholesale company specializing in the toy and leisure market. Our core competence is targeted purchasing, marketing, logistics services and the marketing of top brands and, in some cases, exclusive ranges.
Thanks to our proximity to the market, we are able to constantly optimize our market services and adapt them to the needs of our retail partners.
Mission
We bring people together and spark emotions!
Education
Management school
Graduate sales manager, sales, distribution, marketing and personnel management.
Slogan
“Playing is an activity that you can’t take seriously enough.”
Entrance
January, 2021

CÉDRIC SCHLÄPFER
Head of Finance
Our accounting department ensures that all financial processes run smoothly and reliably with care, transparency, and a clear eye for numbers – so you can rely on a solid foundation.
- +41 (0)71 313 58 58
- c.schlaepfer@swisstoy.ch

SANDRA SCHEIBENSTOCK
Head of Internal Sales
With foresight, market knowledge, and a strong network, our purchasing department ensures that quality, availability, and price are always in optimal balance – for smooth processes and sustainable success.
- +41 (0)71 313 58 58
- s.scheibenstock@swisstoy.ch

BRUNO DÖRIG
Purchasing Manager
With foresight, market knowledge, and a strong network, our purchasing department ensures that quality, availability, and price are always in optimal balance – for smooth processes and sustainable success.
- +41 (0)71 313 58 58
- b.doerig@swisstoy.ch

BRUNO ERSINGER
Logistics Manager
Our logistics department ensures that everything is in the right place at the right time thanks to well-thought-out planning, a high degree of flexibility, and on-time delivery – reliably, efficiently, and tailored precisely to your requirements.
- +41 (0)71 313 58 58
- b.ersinger@swisstoy.ch